Calderone Launch Newspaper Insert
This piece is another older project which I still include as it remains (too me at least!) a fairly solid design piece that has aged well visually. When Aldo Canada acquired the Calderone chain of shoe stores, they wanted to announce the new rebranding and direction for the chain. Our agency proposed a folded newspaper insert I designed (under a senior art director) featuring the shoes and brands with an airy block grid with bright colours that hopefully conveyed the new fresh branding for Calderone.
