Copenhagen Mint Launch Materials
Copenhagen is one of the oldest and most established brands of smokeless tobacco in North America. When they wanted to launch a new mint-flavoured product in Canada, I created for them a mailer for customers and support material for the sales staff. The tobacco industry must respect tight guidelines for their communications. I created a neat, square mailer for customers and retailer sell-sheet for sales staff that conveyed the crisp, mint flavour with discrete background cues, condensation on the can, and snow effects on the text.
