Skoal Poster Concepts
Sometimes a client will decide to go in a different direction after reviewing your initial presentation. In this case the client did not choose these concepts but I think they are strong designs with bold messaging and visual tone. The first three posters are a series using the tagline “Authentic Skoal Taste” emphasizing the natural source and hand-made processes of their products. With a big bold font overlaying actual farm suppliers the message is front and center. My assistant developed a series of simple icons that combine with a colour bar matching the product’s label to differentiate the product types. The final layout of this series is a variant idea using a rustic stamp effect with an icon, alluding to packaging boxes or crates.
