Quebec Fondation for the Blind Summer Direct Mail
The Quebec Fondation for the Blind is a Montreal-based charity that provides activities and group support for young, visually-challenged children and teenagers. As part of their fund-raising initiatives, they have a direct mail campaign to regular donors. This particular campaign is for their summer camps. The design for these mailing must always consider cost, so I designed it as a duotone for cheaper printing and used simple and clear fonts and visuals. I created the small icons to symbolize the various activities and tied the tagline to the main image using an electric plug to play up the copy.
