SkinCeuticals Corrective Creams Campaign
In my work with M&H, I am primarily responsible for overseeing print and web design for the Marketing division of SkinCeuticals, a high-end sub-brand of L’Oréal Canada catering mostly to private cosmetic clinics. I am frequently tasked with developing comprehensive advertising campaigns for product promotions such as these two anti-aging creams. These multifaceted campaigns showcase in-clinic signage, a brochure distributed in clinics, social media posts, and web banners featured on private clinics’ websites as well as the SkinCeuticals website. Additionally, I created a custom sleeve for a giveaway kit with the featured products to be sent to influencers to amplify the campaign’s visibility. The overall campaign featured three distinct sub-categories, each targeting specific demographics and adjusting the complementary bonus products accordingly. We execute all SkinCeuticals campaigns in three languages – English, French, and Chinese – to resonate across Canada’s diverse markets.
